

WORTH Association is a non-profit advancing equity in the visitor economy. They support women and gender-diverse professionals in recreation, tourism, and hospitality through mentorship, leadership programs, advocacy, and community connection. WORTH provides tools, networks, and opportunities to help leaders thrive and partners with organizations to build a more inclusive, resilient sector. Through scholarships, events, and leadership programs, WORTH helps develop confident leaders, stronger teams, and a sustainable and resilient future for women in the industry.






