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Spring 2022
Step into a world where vibrant celebrations blend with the spirit of acceptance and unity. Pride Month is not merely an ordinary occasion — it is an extraordinary kaleidoscope of diversity, resilience, and progress. From a simple commemoration of the pivotal Stonewall Riots, it has transformed into a global event for promoting and celebrating gender rights and identity.
For restaurants, June is a great time to show support for the LGBTQ+ community. By actively participating through themed promotions and events, you foster a sense of belonging among your staff and your customers. When you turn your restaurant into a space where people feel safe and confident to authentically express themselves, you win both the hearts of your staff and your patrons.
Here are some ideas you can use as a springboard for your own promotional activities this month.
Organize engaging and inclusive events like drag queen brunches, LGBTQ+ trivia nights, or vibrant dance parties. These events provide a platform for people to come together, celebrate gender diversity, and enjoy a safe and welcoming atmosphere. Consider collaborating with local LGBTQ+ performers or organizations to enhance the authenticity and impact of these events. Their participation can include drag queen performances, spoken word poetry, or musical acts that showcase the talents and diversity within the LGBTQ+ community.
Infuse your menu with a touch of Pride by introducing colorful and creative Pride-themed drinks or desserts. Incorporate the iconic rainbow colors or symbolic ingredients to honor the LGBTQ+ community and show your solidarity. Consider naming the items on your menu after LGBTQ+ activists, historical figures, or famous pride slogans. This not only adds excitement to your menu but also demonstrates your support for inclusivity.
Provide a platform for local LGBTQ+ artists to showcase their talents in your restaurant. Display their artwork on the walls, allowing customers to purchase them or host live performances throughout the month. Depending on the style of your restaurant, you can hire live pianists, singers, dancers, or even comedians for a comedy night. By promoting LGBTQ+ artists, you contribute to the cultural enrichment of your community and reinforce the message of inclusivity within your restaurant. This not only adds a vibrant ambiance to your establishment, but also enhances the overall dining experience.
Partner with local LGBTQ+ organizations, such as GLAAD or The Trevor Project, and donate a portion of your sales during this month to support their causes. You can also feature a special menu item, where 100% of proceeds go to a LGBTQ+ nonprofit or you can consider hosting fundraising events, such as charity dinners or auctions. This collaborative effort demonstrates your commitment to the community, attracting like-minded individuals and increasing your restaurant's positive impact. It demonstrates that you are an ally and an dedicated member of the community.
Amplify your support for the LGBTQ+ community through your social media accounts. Share inspirational posts, messages of support, or photos of your Pride-themed events. Encourage customers to share their experiences and use relevant hashtags, further amplifying your restaurant's commitment to inclusivity.
Design and sell Pride-themed merchandise such as T-shirts, pins, or rainbow-themed accessories. You can also offer these items as giveaways or rewards for loyal customers or participants in your Pride events. This not only serves as a promotional tool for your restaurant but also allows individuals to proudly display their support for the LGBTQ+ community beyond this month.
Partner with prominent LGBTQ+ influencers in your local area to promote your Pride initiatives. Invite them to your restaurant and events, encouraging them to share their positive experiences on their social media platforms. You can suggest cross-promotion on social media or make them a headliner at one of your Pride events. Their influence and reach can help increase awareness and attract a wider audience to your establishment, especially among the LGBTQ+ community.
As a restaurant owner or manager, embracing Pride Month is an opportunity to create a safe and inclusive environment while increasing your business productivity, visibility, and sales. By conducting promotional activities this month, you contribute to a more diverse and accepting society. You also foster a sense of belonging among your staff and patrons.
However, it is important to ensure that all patrons and staff are treated equally with respect throughout the year. Pride Month is not just about fun events and promotions every June. It is about embracing a culture of acceptance and promoting respect for all people throughout the year. Make your space a safe haven where everyone feels valued and respected. Let this month propel your journey towards creating an inclusive and diverse dining environment.
“In the labor numbers, we were reporting about a $300 to $400 difference than what we were getting through Push!”
-Tara Hardie, ZZA Hospitality Group, 16 locations
