November 2021

How Much Did Restaurant Industry Grow in 2021?

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May 14, 2025

After an “unprecedented “ 2020, during which restaurants across the country were closed for several months due to continent-wide lockdowns, the North American restaurant industry is set to make an impressive recovery by the end of 2021!  And has seen promising growth after low 2020 numbers. 

In August, the American National Restaurant Association released its mid-year supplement to the 2021 State of the Industry Report, which projected a 19.7% increase in sales from 2020. The October release of Restaurant Canada's 2021 Food Service Facts showed a 12.3% expected increase in annual commercial foodservice sales from 2020.

In this article, we will delve into the North American restaurant industry’s growth over the past year, in the key sectors of overall growth, quick service growth, and full-service growth!

We will also cover the issues it has faced, and the adaptations it has had to make to survive the coronavirus pandemic.

Let’s dig in. 

What was the Restaurant Industry Growth in 2021?

how much did restaurants grow in 2021

The North American industry has seen a significant improvement in sales from 2020, although they are yet to reach pre-pandemic levels. 

In its 2021 State of the Industry Report, the American National Restaurant Association projected that food and beverages sales would total $789 billion by the end of 2021, a 19.7% increase from 2020’s figures.

According to Restaurants Canada, annual food and beverages sales in Canada will improve to $63.9 billion, higher than the earlier prediction of $61.1 billion, and over 12% higher than 2020’s sales.

The increase in sales can be attributed to the reignition of all the foodservice sectors, including full service, quick service, bars, and catering, among others.

What was the quick service restaurant industry growth in Canada in 2021?

how much did quick service restaurants grow in America in 2021

Quick service restaurants typically offer fast food – food items that require minimal preparation time and are delivered through quick services.

Like other parts of the Canadian restaurant industry, the quick service sector saw a big drop in sales in 2020. Compared to sales of 28.42 billion in 2019, it only grossed 25.82 billion in 2020. 

However, it has made a remarkable recovery in 2021. Data from Statista projects that quick service sales will reach an impressive 27.57 billion by the end of 2021, a nearly 7% increase on 2020. While this figure is not higher than pre-pandemic sales, it still presents a more impressive recovery than other parts of the restaurant industry.

What was the quick service restaurant industry growth in America in 2021?

how much did the quick service restaurant industry grow in 2021

The U.S. quick service restaurant industry saw a similar drop in sales during the pandemic, with sales dropping from $295.91 billion in 2019 to $256.03 billion in 2020.

In 2021, the quick service restaurant industry has made a full recovery, with sales projected to surpass pre-pandemic sales at $296.55 billion, according to data from Statista

Industry experts believe that because most quick service restaurants had already developed off-premise services like drive-thru and takeout prior to the pandemic, they were less heavily affected than full-service restaurants when lockdown restrictions were instituted and, as such, have made a quicker and more robust recovery.

What was the full-service restaurant industry growth in Canada in 2021?

How much did canadian restaurants grow in 2021

Full-service restaurants offer guests on-premise meals, a broad range of menu items, with servers bringing ordered meals and drinks to their tables.

The full-service restaurant industry suffered significant losses globally due to mandatory lockdowns during the pandemic. Hundreds of thousands were unable to make the recovery in the aftermath and had to close permanently.

According to Statista, the Canadian full-service restaurant industry grossed sales of $22.3 billion in 2020, a massive 37.7% drop from 2019 sales. There was an attempt to rally back in 2021, but the projected end of year sales of $29.15 billion will still fall short of pre-pandemic sales.

What was the full-service restaurant industry growth in America in 2021?

The National Restaurant Association reported full-service restaurant sales of $199.5 billion in 2020, a staggering 30% drop from $285 billion grossed in 2019. 

But 2021 has seen consumer spending rise sharply, this primarily driven by rising vaccination numbers, additional stimulus payments, and healthy household balance sheets. The 2021 State of the Industry Report projects sales of $255 billion by the end of the year, a 27.8% increase on the previous year.

Data from Statista predicts a surge in the number of full-service restaurant businesses in the U.S. to reach over 162,000, an increase from pre-pandemic numbers. The full-service restaurant industry is expected to continue to grow in the years to come as consumer spending increases.

In conclusion.

This year was full of ups and downs in the industry  - but the industry has proven again and again that it’s resilience is second to none, and that of course, it is and always will be here to stay.   Some of the challenges that that industry faced also acted as catalysts for exciting and innovative change in the hospitality industry.  And have shaped the future of hospitality as we know it. 

All and all, it is an industry that we are excited to follow and see thrive.
Are you looking to learn more about the restaurant industry? Be sure to download our industry report and follow along! 

how much did the restaurant industry grow in 2020

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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