August 2021

How to Open a Restaurant | How Much Does It Cost?

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June 19, 2024

If you've ever wondered how to open a restaurant, more than likely the next question that comes to mind was how much does will it cost? If you're unsure where to start in your research, you've come to the right place. We're here to help you get a feel for the lie of the land, a rough idea of pricing, and also prompt you to think of all the different things you might need to keep in mind when launching a new restaurant.

Opening a restaurant of your own does not have to remain a lofty dream. Your ambition can become a reality—but it's essential to have a good idea of what you are getting into before getting started. In this article, we'll take a closer look at the costs associated with opening a restaurant, including all of the minor expenses that you may overlook. 

How much does it cost to open a restaurant?

Several different factors go into the costs of opening a restaurant. The style of dining is going to play a significant role in your opening costs, for starters. A fine dining restaurant may cost more to open than a mom-and-pop burger joint, and franchises are a different animal entirely.

Keeping that in mind, the average cost of a restaurant startup in a rented building is just over $3,000 per seat or $275,000. If you are looking to be the owner of your building, the average opening costs hike up to nearly $4,000 per seat or $475,000.

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What are the costs to consider when opening a restaurant?

If you want to open a restaurant, you'll need to keep in mind specific sets of expense considerations. While the average cost might seem within your budget, keep in mind that several different factors go into this. That figure can vary dramatically depending on the style, size, and location of your restaurant.

Ultimately, you can break these costs down into two categories:

  • One-time costs
  • Ongoing and recurring costs


One-time costs

A one-time cost is relatively self-explanatory. These are unavoidable expenses startup restaurant owners must account for, but they only have to be paid for once. 

Ongoing and recurrent costs

In addition to one-time costs, restaurant owners must be prepared to account for recurring and ongoing costs they will incur with their business operation. These costs can include rent, employee salaries, replacement for wear and tear etc.

What are the one-time costs when launching a new restaurant?

There are several one-time costs associated with launching a new restaurant, here they are at a high level:

how much does it cost to open a restaurant?


Let's great them down further: 

Security deposit or down payment: $2,000 to $12,000

Depending on whether you plan to lease or purchase your restaurant building, you will have to pay a one-time upfront cost in the form of a security deposit or down payment. As you can imagine, this expense can range tremendously depending on the location and size of your building.

If you plan on purchasing, you can expect to dish out a minimum of 10% of the purchase price of the building as a down payment to your loan. Otherwise, a security deposit on a leased restaurant building typically ranges anywhere from $2,000 to $12,000. 


Tables, furniture, and tableware: $80,000

The amount you spend on tables, furniture, and tableware also varies, depending on quality and quantity. As a new restaurant, you can anticipate paying around $80,000 on things like tables, furniture, tableware, and decor.

Kitchen and cooking equipment: $50,000 to $150,000

Your kitchen and cooking equipment's one-time costs are also going to vary tremendously. Some of the expenses you might need to account for include:

  • Stoves
  • Industrial mixers
  • Griddle
  • Refrigeration
  • Dishwasher

If you have to build your kitchen from ground zero, you can anticipate paying $50,000 for a smaller-scale kitchen or more than $150,000 for a more extensive operation. As much as you can, avoid overspending when buying restaurant equipment.

Building improvements: $250,000 to $350,000

Building improvements are a cost that pertains more to owners of the building but is worth noting nonetheless. Often, improvements might be necessary for your building to be up to standard and ready to accommodate your guests as needed. Costs of building improvements or remodels can easily add up to between $250,000 and $350,000.

Legal and processing fees: $500 to $2,000

Along with all of the licensing and permitting, you can anticipate nearly endless paperwork and legal formalities that come with the restaurant's opening. To stay organized and to ensure your restaurant opens legally, you should hire an experienced lawyer to guide you. Some of the processes they can help with include:

  • Reviewing documents
  • Aiding in signing contracts
  • Insect infestation or temperature violations
  • Changes of ownership

Legal fees associated with lawyers can range anywhere from $500 to $2,000, and while these fees might seem pricey, it's money well spent. Lawyers will help you save thousands upon thousands of dollars down the line, so it's worth doing it right the first time with their help.

Business licensing and permitting: $100 to $300

Owning and operating a business requires an extensive amount of licensing and permitting, some of which include:


  • City licensing fees
  • Health permitting
  • Safety permitting
  • Liquor permitting


The costs associated with licensing and permitting can also vary, so it's essential to get an idea of what these will look like in your area. Be sure to check which permits and licenses are required first, then determine their costs. Individually, permits can cost anywhere from $100 up to $300.

Signage and advertising: $20,000 to $30,000

Especially in the beginning, your signage, advertising, and marketing costs will be very high. Remember, first impressions are critical, even in the restaurant industry. Understanding this, you'll need to make sure you enter the market with a bang. Anticipate paying around $20,000 or $30,000 as a one-time cost for signage and advertising.

Ordering and payment technology: $20,000

Ordering and payment technology are a necessity for successful restaurants today. A point-of-sale (POS) system, or something similar, can cost you around $20,000 as a one-time cost. Other, more advanced software tools, including payroll and scheduling software, can integrate with your POS and help save you costs in the long run but will cost more upfront.

she woks at a restaurant

ADA requirements: $30,000

Making sure your restaurant building is ADA accessible may require specific improvements for sit-down restaurants. Things such as access ramps and bathrooms must be available to accommodate all patrons of your restaurant. You don't want to overlook this cost as it can be upwards of $30,000.

What are the ongoing costs of running a restaurant?

In addition to all of the one-time costs, you'll always want to be mindful of the ongoing and recurring expenses as well. Some of these costs include:

Food and beverage costs

Your food and beverage costs will range depending on the style of your restaurant. An option worth looking into for cost savings when applying for your liquor licensing is a satellite license. Available in some states, a satellite license will enable a licensed distillery, winery, or brewery to have a limited number of satellite facilities to sell their beverages. Check to see if this option is available in your state.

Lease or mortgage payment: $2,000 to $12,000

One of the most apparent ongoing payments a restaurant will have to pay is the lease or mortgage payment. Usually, these costs range from $2,000 to $12,000 depending on the size, location, and other details outlined in the agreement of your restaurant building. For owners, you must remember that it will be your responsibility to pay taxes for the building and the land it sits on, which are  added costs.

Employee salaries

Employees will keep your restaurant up and running, so you'll need to pay them regularly to ensure you keep your doors open. Employees of varying positions have differing wages. On average, you can expect to pay the following monthly amounts for each position:


  • Salaried managers: $28,000-$55,000
  • Head chefs: $5,200-$7,200
  • Prep and line cooks: $2,300-$2,600
  • Wait staff: minimum wage

Insurance and permits: $10,000

Insurance and permitting can add up when it's time to renew. Think of insurance fees like building, liability, and inventory, and permitting ADA compliance, music, sign, food handlers, etc. These costs can quickly add up to $10,000.

Monthly technology payments

You must also pay for workforce management and payroll systems every month. Some of these payments can include:


  • POS system
  • Inventory management
  • Workforce management
  • Payroll management


Budget for around 2.5% of your monthly revenue to spend on monthly technology payments.

Utilities: $2,500

Similar to your home, you'll have monthly utilities you'll have to pay in your restaurant. Some of these payments will include:


  • Electricity
  • Trash removal
  • Gas
  • Water
  • Telephone
  • Internet
  • Cable


Combined, you can expect to pay around $2,500 per month on utilities.

Marketing and advertising

You'll need to maintain a constant presence to keep your restaurant successful. One way of supporting this is through extensive marketing and advertising. Some of your marketing efforts might include:


  • Print
  • Broadcast
  • Internet
  • Social media


While some forms of marketing can be free, including social media, you should still budget for monthly expenses. You can anticipate these costs being anywhere from 3% to 6% of your monthly sales.

restaurant maths

Variable and unexpected costs.

As a restaurant owner, always expect the unexpected, and costs are no different. Undoubtedly you will experience additional costs that are either variable or unexpected. These might be things like:


  • Insurance claims
  • Repairs
  • Customer complaints 
  • Food loss 
  • Broken dishware or equipment 
  • Maintenance
     

How can I open a restaurant with no money?

If you're looking to open a restaurant but are lacking the funding, you still have options. Check out a few different ideas on how to open a restaurant with no money:


  • Start in a restaurant incubator
  • Seek out restaurant loans
  • Find an investor
  • Try your hand at crowdfunding
  • Consider alternative options, like a pop-up or food-truck
  • Ask your landlord for helpful tips
  • Check with your local restaurant association

Can I get funding or a loan to open a restaurant?

Ready to take the leap? Here are a few different options you have to seek out financing for your new restaurant:


  • Find an investor or angel investor
  • Family or friend loans
  • Small Business Association (SBA) loans
  • Bank loans
  • Credit union loans
  • Crowdfunding
  • Home equity loan
  • Peer to peer lending
  • Cash advance
  • Landlord options

What else do I need to know?

Since the costs of opening a restaurant can vary so drastically, some startup owners test out their concepts before opening up as a full-fledged restaurant. Pop-up restaurants are becoming increasingly popular and can provide powerful insight into figuring out whether or not your restaurant concept will be a success at a fraction of the cost and risk of loss.

Purchasing equipment is an area that many restaurants tend to overspend on before opening. To help save in this area, you can look to purchase second-hand equipment. Look for sales put on by other restaurants that have recently gone out of business and are looking to salvage any cash possible. Make sure you inspect the equipment in person to determine it is in good working condition.

Opening a restaurant of your very own is a fun and exciting time, but be sure you have done your fair share of research before diving in. Hopefully, you now have a better idea of some of the costs you can anticipate and how to seek the necessary funding.

how to open a restaurant


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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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