December 2020

4 Creative Ways to Measure and Increase Restaurant Profits

Author profile picture
June 19, 2024

When we think about the success of a business, the first thought that usually comes to mind is profit.

Profit is the amount of financial gain when we subtract our expenses from our sales. That sounds simple enough, we just need to make more sales than we spend.

But wait! How are you going to accurately calculate the labor and cost of sales involved in the business? Especially in a business where you have flexible hourly rates or sales totals. Worry not! Here are a few tips to assist in keeping track of labor and cost of sales in your business.

1 - Use software.

Not just any software, but one that is specially designed for restaurant and hospitality sectors like Push. Having to do things in your head or with pen and paper is frustrating and takes up precious time. With Push, you can forget most of the manual work and put the focus back into your business rather than calculations.

With a click of a button, Push allows you to view reports that show you the exact percentage being spent on labor compared to your sales. Data is generated, sorted and filtered in different ways that are meaningful to you; such as by time period or by positions. Furthermore, Push can be integrated with your POS system to automatically grab and input sales numbers, so you don’t have to manually input it!

A comprehensive software like Push is highly recommended if you want to get rid of the headaches attached to labor cost calculations.

2- Track costs.

Get into the habit of recording the price of inventory items purchased. It's much easier down the road to make calculations when all the data is right there in front of you - when you need it!

Let’s say a bag of 15 potatoes costs $3; which comes out to 20 cents per potato; and you’ve made a record of this on a spreadsheet. You just came up with a new dish that makes use of two potatoes.

Since you’ve recorded prices of your inventory items, you can easily bring up your spreadsheet and see that you'll using about 40 cents per dish. This will assist in centralizing the data for subsequent price changes, so you can adjust accordingly.

3 - Think holistically.

Now that you know the ingredient costs involved in your new dish, costs that are associated may not immediately jump out. The cost of turning on the stove for an hour to heat up 20 potatoes is a bit different than turning it on for 1 potato.


Sometimes, it’s not just the price of the ingredients you put into a dish; there are other aspects you need to think about as well. The tips above are not meant to be comprehensive; but they should be thought of as a starting point to building a foundation for practices in keeping track of labor and cost of sales.

4 - Input your data correctly.

Using an integrated system will help you make the most of your system by pulling information from sales, labor and tracking. You can measure reports in real time and demystify how much you are making, spending and taking home.

In conclusion

It's so important to measure metrics when running a business, and every hour you have is valuable. When you choose an integrated all in one system that allows you to pull data from different parts of your business, and track inputs from different places, all you have to do is sit back and focus on the fun stuff.

increase profits

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

\n
    \n
  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
  • \n
  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
  • \n
  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
  • \n
\n
\n\n
\n

Which Foods Are Trending This Year Across the U.S.?

\n\n

Rise of Plant-Based Food Trends

\n
    \n
  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
  • \n
  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
  • \n
  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
  • \n
\n\n

Healthy Food Trends for 2024

\n
    \n
  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
  • \n
  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
  • \n
  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
  • \n
  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
  • \n
\n\n

Functional Foods and Beverages

\n
    \n
  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
  • \n
  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
  • \n
  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
  • \n
\n
\n\n
\n

How Are Sustainable Food Trends Shaping the Industry?

\n\n

From Menu to Sourcing: The Push Toward Sustainability

\n
    \n
  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
  • \n
  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
  • \n
  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
  • \n
\n\n

Tech and Innovation in Sustainable Dining

\n
    \n
  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
  • \n
  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
  • \n
  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
  • \n
\n
\n\n
\n

What Is the Most Popular Food Trend Right Now?

\n

While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

\n
    \n
  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
  • \n
  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
  • \n
  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
  • \n
\n
\n\n
\n

How Social Media Is Driving Food Trend Adoption

\n\n

Role of Social Media in Accelerating Food Fads

\n
    \n
  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
  • \n
  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
  • \n
  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
  • \n
\n\n

Leveraging Food Trends for Restaurant Marketing

\n
    \n
  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
  • \n
  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
  • \n
  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
  • \n
\n
\n\n
\n

Global and Fusion Food Trends to Watch

\n
    \n
  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
  • \n
  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
  • \n
  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
  • \n
\n
\n\n
\n

Tips for Implementing 2024 Food Trends in Your Restaurant

\n
    \n
  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
  • \n
  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
  • \n
  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
  • \n
  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
  • \n
\n
\n\n
\n

Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

\n

Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

\n

Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

\n
\n\n
\n

Ready to Lead the Industry with Smarter Menu Strategies?

\n

2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

\n

Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

\n
\n\n
\n

Internal Links

\n \n
\n\n
\n

External Sources

\n
    \n
  • National Restaurant Association 2024 Culinary Forecast
  • \n
  • Technomic’s 2024 Foodservice Trends Report
  • \n
  • Mintel Functional Food Trends Analysis 2024
  • \n
\n
“\n}“,