December 2020

How to Open a Restaurant | 6 Tips To Negotiate Lease Terms

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December 3, 2024

Learning how to open a restaurant? Negotiating your restaurant lease is the first step of ensuring the safety and integrity of your restaurant business. As you embark on this initial step, there are several things to keep in mind in order to guarantee that your restaurant lease will fit your personal and business needs effectively.

Firstly, it's important to remember the purpose of your lease; which is to ensure that both parties understand each other’s responsibility regarding the space. The lease will protect your business against potential liability concerns and your rights as a tenant. Negotiating your restaurant lease provides a firm foundation for your business. This will be the physical presence of your business while your professional restaurant business plan will provide the integrity needed to negotiate your lease effectively.
Here are 6 key things to keep in mind when negotiating a restaurant lease.

1 - Have your attorney with you.

At this point, it is important to already have selected, or at least consulted, an attorney. Before signing a lease, you will want your attorney to review it thoroughly. An attorney will be helpful to advise on further negotiations as well as explain terms that are sometimes confusing to those not familiar with legal jargon.


2 - Get "your people" on board.

Before deciding upon a space, getting “your people” on board and invested in the space is essential. These individuals include architects, designers, and contractors. It’s important to have these stakeholders involved when discussing the budget, design, and logistics that can impact the lease. You will want these professionals to work collaboratively to ensure that the space will work for your business. Examination of space layout, function, and aesthetics will work best from a team approach.

how to open a restaurant

3 - Negotiating timing, terms, & contingencies.

Timing is everything. This old adage is true with your restaurant lease negotiation process. With this type of leasing, you are able to negotiate the start of your first rent payment. Even if you begin occupying the space, you may be able to either prorate or postpone your initial rent payment. Many landlords will waive rent during build-outs, until building permits are obtained, or until a tenant actually opens their restaurant for business.

Along with timing decisions, there are also term and renewal options to consider. Regardless of what is proposed, lease terms can vary and have that wiggle room needed to personalize the lease. An ideal option for restaurant leases are generally a minimum of 10 years with renewal options of two 5-year terms. Aligning these terms of renewal as close to the original set of lease negotiations as possible is also important.

Make sure you also negotiate contingency options. This will protect you should something go wrong between the time you sign the lease and open your doors. Some examples are city/county permits or liquor licenses. Timing is crucial and contingency option negotiations can prevent you from being locked into a lease if a certain aspect of your business fails to come through in the timeline expected.

4 - Negotiating the space.

When negotiating your restaurant lease, it is imperative not to overlook a subletting and assignment clause. This will protect your business if things do not go as planned and you choose an option to sublet the space. Include a clause in the lease that discusses this more specifically, including restrictions, terms and renewal options relative to the potential subleasing party. This negotiating can also protect restaurant owners and leaseholders if the nature of the business changes in any way.

Another part of space negotiation to consider is usage. If a business owner realizes that, after some time that they are not as successful as they thought in business A, maybe they choose to open business B under the same roof, but a different category. Maybe the metrics of the community makeup have changed more significantly than anticipated. Pre-negotiate these situations as they may affect the lease terms.

Another space concern that could arise is that of exclusivity. This can protect against any unnecessary competition in the immediate neighborhood or area. It is strongly encouraged that restaurant owners include an exclusivity clause ensuring that there is an acceptable radius where competition cannot reside. This also includes negotiating whether food trucks or other vendors can set up shop outside of your business, thus causing confusion of your brand.

5 - Negotiating repairs and work.

When the landlord turns over a space for usage, the tenant must be crystal clear about current and future repairs, work, and maintenance. Who is responsible for the gas, plumbing, electric etc.? Who is taking care of the common areas? Knowing who is responsible for what and by how much is exceptionally important. Everything should be clearly defined in terms and understood by all parties involved.

For example, including in a clause in your lease that if you repair something, you can deduct it from the monthly rent. Consider including things that may need to be installed or added to the space for it to function as a restaurant such as kitchen equipment or specialty items that are not currently part of the space.

how to open a restaurant

Before signing a lease, you should also include a landlord work letter in case any work needs to be done before you move in. Get in writing what the landlord is willing to comply to and make sure they're included in the lease. The landlord should comply to any verbal agreements made during a walk-through of the space up until the signing of the lease.

6 -Operating expenses & payments.

Operating expenses can and should be negotiated in the process of restaurant leasing. This is important as there are a number of expenses that many business owners may not even think about. For example: discuss “hidden” non-standardized items such as caps on improvement costs and potential administration fees. Discuss and outline who is responsible for property taxes, when the first payment should be made for the space, etc. These negotiable items may provide the grace period you need while starting out and getting things in order.

Another payment consideration is that of percentage payments. On average, restaurant owners can wind up paying 5-8% of annual revenue to landlords. Keep in mind what you are willing to include and what is fair in your lease negotiation regarding these items. It is wise to limit, or ideally remove, personal guarantees. This means that even if your business does not do well and you need to close, you will still be responsible for the life of the lease (unless negotiated about beforehand).

restaurant lease

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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