September 2024

“No Tax on Tips” Might Just Be a Gamechanger for the Restaurant Industry

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November 6, 2024

What if someone told you that there was a policy that could potentially 1) improve restaurant staffing, 2) put more money in workers’ pockets, and 3) potentially help curb rising menu prices?


You’d probably say it’s too good to be true, right?


As the 2024 presidential election approaches, candidates Kamala Harris and Donald Trump are doing everything they can to earn your vote.


One proposal that’s been very popular among voters is the idea of eliminating federal taxes on tips for workers earning the tipped minimum wage, currently set at $2.13 per hour. This policy aims to provide relief to restaurant servers, bartenders, and other tipped employees.


Here’s an in-depth look at the “no tax on tips” proposal, who supports it, and what it means for the hospitality industry.

What Does “No Tax on Tips” Really Mean?

At its core, “no tax on tips” means that employees earning the federally mandated tipped minimum wage – which, as of September 2024, is $2.13 per hour – would not be required to pay federal income tax on any tips they receive. The Department of Labor defines a “tipped employee” as someone who earns over $30 per month in tips. This covers restaurant servers, bartenders, drivers, and other workers who rely on gratuities for their livelihood.

A map of the U.S. indicating 11 states in dark blue where tipped workers earn $2.13 per hour.



The aim is to put more money directly into the pockets of these workers, potentially boosting their take-home pay without altering their hourly wage.


How this will actually play out is anyone’s guess, considering neither Kamala nor Trump have clearly articulated how it would work in practice and which groups would be exempt – if any.


But there are few people who are fans of the current system…

How Does It Currently Work?

Most restaurants keep track of how much money servers receive in tips and withhold the amount that’s due in taxes from the employee’s paycheck by taking it out of their hourly wages. However, since the federal minimum wage for servers is so low, there’s often not enough to cover the amount of taxes that the server owes. 


If your head is already spinning, don’t worry. Here’s an example:

  • Tina works a four-hour shift and makes $2.13/hour (for a grand total of $8.52). 
  • She receives $99 in tips. Tina is in the 12% income tax bracket since she makes between ~$11k and ~$44k.
  • For simplicity’s sake, let’s say Tina got sick and this is the only shift she worked that week.
  • Her employer noted that she made $99 in tips, which gets taxed at the regular income tax rate of 12%.
  • $99 * 12% = $11.88 (in income tax alone, not counting the 6.2% and 1.45% for Medicare and Social Security).
  • However, Tina’s total wage for 4 hours of work was only $8.52 (and, again, that’s not including Social Security, Medicare, and state income tax, if it’s applicable).
  • Her employer withholds her entire paycheck, but Tina is still “in the hole” about $3-4, depending on her state’s income tax rate.

Tina is technically legally obligated to keep track of that amount and pay Medicare, Social Security, and federal income tax on that amount herself.


But this is where things get sticky.


While it’s arguably unethical, many servers underreport the amount of money that they made in cash tips to the IRS in order to avoid paying additional taxes.


According to Marketplace.org, “The IRS figures the food and beverage business should be sending in some 200,000 tip disclosure forms every year. But only about a quarter ever show up.


To be fair, consider that the IRS currently expects a high-school junior who’s working a summer job at the local diner to fully understand how this works, accurately report it, file the correct forms, and pay the appropriate amount. It’s a job fit for an accountant, not someone who hasn’t even taken geometry.


The amount of money that the IRS loses in taxable income often isn’t worth an audit. Even if that high-school junior was making a killing in tips, the IRS would be down $500? Maybe $1,000? (As you’ll read later, it might even be $0 anyway…)


Even if they did choose to go after the poor high-school junior, doing so would only hurt the Americans who are struggling the most: working-class, minimum wage employees. And that high-school junior probably wouldn’t have the money to pay them back anyway, creating a whole other challenge.


That’s part of the reason why both candidates support “no tax on tips.”

A man is holding up his phone against a POS machine as a female server takes payment for his meal.

Who Supports No Tax on Tips?

In today’s hyper-polarized political environment, it should go without saying that it’s uncommon for Democrats and Republicans to find any common ground.


However, support for eliminating taxes on tips is coming from both sides of the political aisle. Kamala Harris, the Democratic nominee, and Donald Trump, the Republican nominee, have both expressed support for it. 


Trump recently announced
his support of the policy during the Republican National Convention and Harris followed with a similar stance after meeting with labor groups, particularly the Culinary Workers Union in Nevada.


In Congress, Republican legislators such as Sen. Ted Cruz and Rep. Byron Donalds have already introduced bills to fully exempt tips from federal income taxes. This proposal has garnered the support of the National Restaurant Association, which represents a significant portion of the industry.

What Are the Benefits of No Tax on Tips?

At first glance, eliminating taxes on tips seems like a clear win for tipped employees. According to proponents, the policy would provide immediate tax relief to millions of service workers, particularly in the restaurant and hospitality industries. For employees already feeling the squeeze from rising costs of living, keeping more of their hard-earned tips could make a meaningful difference in their day-to-day finances.


The National Restaurant Association has also argued that it would strengthen the economic position of restaurant workers, potentially allowing them to save more and experience less financial strain.

A restaurant server is counting out his cash tips, a mix of U.S. bank notes.

What Are the Concerns of Getting Rid of Tax on Tips?

Despite the positive spin, there are concerns that this policy won’t significantly impact most tipped workers. The reality is that only about a third of tipped employees earn enough to pay federal income taxes at all. For many, their income falls below the standard deduction threshold – $14,600 for single filers – meaning they wouldn’t owe taxes even if their tips were taxed.


Critics argue that while this policy sounds good, it may disproportionately benefit higher earners, allowing individuals in higher income brackets to reclassify large portions of their income as tax-exempt tips. This loophole could diminish the policy’s intended impact on low-wage workers.

What Impact Will Tax-Free Tips Have on the Hospitality Industry?

Our take is that most “higher-earning” service workers are still not receiving enough money to pay for basic goods and services – and anything that could potentially help them reduce their tax burden could put more money in their pockets today, which can only help the industry as a whole.


The potential impact of tax-free tips on the hospitality industry is mixed. On the one hand, as we mentioned above, restaurant and service workers could enjoy an immediate boost to their take-home pay, which may help businesses retain employees in a labor market that’s increasingly competitive.


On the other hand, eliminating taxes on tips doesn’t address broader challenges in the hospitality industry, such as low base wages or the precarious nature of relying on tips as income. Some experts suggest that more significant reforms, such as raising or eliminating the tipped minimum wage, would have a longer-lasting and more meaningful impact on worker financial stability.

Two male servers in uniform are smiling while holding a handful of U.S. bank notes they received as tips.

Which States Pay the Tipped Minimum Wage?

The tipped minimum wage of $2.13 per hour is a federal standard, but several states have already abolished it. In states like California, Washington, and Alaska, employers are required to pay tipped workers the full state minimum wage, regardless of how much they earn in tips. Other states, including Nevada, have hybrid systems where workers earn a higher base wage but still rely on tips to make up a significant portion of their income.


Many states are considering eliminating the tipped minimum wage altogether, in favor of policies that ensure tipped employees receive the full minimum wage before tips are considered. This has shown positive results in terms of economic growth and reducing poverty among low-wage workers.

Conclusion

The proposal to eliminate taxes on tips is an interesting, albeit limited, approach to boosting the financial well-being of tipped workers in the restaurant and hospitality industries. 


While it’s supported by both Kamala Harris and Donald Trump, its actual benefits are highly contentious. Larger policy changes, such as raising the tipped minimum wage or eliminating it altogether, may offer a more substantial and long-term solution to the economic challenges faced by tipped employees. Nonetheless, the debate over this proposal will continue as the election season progresses and the future of America’s service workers remains a critical issue.

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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