The holidays bring extra business and opportunity for restaurants. It’s an exciting time of year, but it typically means you’ll be juggling at least three weeks of holiday parties, business gatherings, and other events on top of the regular holiday rush.
Planning ahead, communicating with your staff, and developing specific policies and standards for holiday reservations will limit stress and help things run smoothly.
Not only is a holiday menu fun and festive for customers, it also makes things lot easier for your employees. Offering a smaller, more specialized menu gives your kitchen staff fewer items to prepare and allows them to streamline their tasks.
Keep in mind that, since the holidays only come around once a year, customer expectations tend to be higher than usual. Although you may want to keep your holiday menu relatively small, special promotions such as holiday cocktails, desserts, or special entrées can be a great cross selling point.
A well-thought-out holiday reservation checklist can help ensure you, your staff, and the guests are on the same page. You'll be able to prevent possible unforeseen obstacles and miscommunication during shifts. Ideally, your reservation checklist should cover:
Consider keeping a standardized sheet of questions to ask each party in advance of their reservation. Always make sure you get a name, phone number, date and time, and the number of guests in the party.
Ask about any dietary restrictions. You want to be sure you’re prepared for any vegetarian, vegan, or gluten-free customers and that you’re aware of potential food allergies. Having this information in advance will make things a lot easier for you and your entire staff.
If possible, it’s helpful to ask large parties to pre-order. It’s also a good idea to ask whether the party expects to pay one bill or split checks before they .
It’s especially important that you and your employees communicate efficiently during this busy time of year. Consider posting an event calendar somewhere your entire staff can see. This way, they’ll know in advance what to expect during each shift.
You may also want to set up pre-shift meetings to communicate the day’s specific game plan. This allows you to review booked reservations, clarify channels of communication, and make sure your staff has a chance to ask questions.
While you want to accommodate the needs of holiday party guests, it’s important to keep other customers in mind. Try to space out reservations and always make sure you schedule enough employees to ensure regular dining services aren’t compromised.
Holiday events can get noisy. Consider placing large groups in the corner or back of the dining area to limit noise for other customers.
For parties with lots of guests and special requests or dietary restrictions, you may even want to bring in an extra, dedicated server for the table to ease the stress on other servers.
Hosting holiday parties is a great opportunity to introduce your restaurant to new customers, increase profits, and work together with your staff.
With the right planning, policies and communication, you can make sure the season goes smoothly for you, your employees, and all of your customers.
Make the right choices and invest in managing your restaurant operations before the holiday hustle!
“In the labor numbers, we were reporting about a $300 to $400 difference than what we were getting through Push!”
-Tara Hardie, ZZA Hospitality Group, 16 locations