September 2021

A Guide To Navigating Cost of Goods Sold at Your Restaurant

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January 18, 2025

If you own a restaurant, you know that numbers are crucial to your success.
That is why it's so important to understand what the cost of goods sold at your restaurant are, and how to calculate them properly!

What does the cost of goods sold mean in restaurants?

In the restaurant, the cost of goods sold (COGS) refers to the entire price of the products, garnishes, and condiments used in restaurant preparations for the meals on the menu. Indirect charges like distribution costs and sales force costs are excluded.

To put it another way, because the cost of goods sold is the cost of purchasing or manufacturing things sold by a business over time, only costs directly linked to the manufacture of the products, such as labor, material, and material and manufacturing overheads, are included in the measure.

For a particular meal to be available on a menu, you will need to purchase some food ingredients first. Then, it goes through the preparation process before appearing on the menu.

The identical process repeats itself over time, except for one variable: the price of the produce. Because of its shifting nature, the price of the ingredients has a significant impact on your COGS.

To stay in profit, you must always determine your COGS. If you don't keep track of these, you will not notice when you need to make adjustments and, before you know it, you've already lost money.

As a result, it's critical to track your COGS regularly to verify that each menu item's price leaves you with enough profit. By doing this, you can know when to increase the price of a menu item to make up for the fluctuations in COGS or decrease the number of meals you serve to customers. 

cost of goods sold

What is the formula for calculating the cost of goods sold?

The formula for calculating the cost of goods sold is: Beginning Inventory + Purchased Inventory - Ending Inventory = Cost of Goods Sold.

You can summarize this in a more precise way:
let’s say; COGS = BI + PI - EI. 


Now, from the above formula, the beginning inventory is what you have as leftover. It can be from last week, last month, or even last year, depending on when you choose to calculate your COGS.

Let's say the ingredients you purchased throughout the previous month summed up to $6000. After checking what you already have, you'll need to add $9000 worth of ingredients—possibly because you don't want to run out of condiments before the month runs out.

Finally, now that we've reached the end of the month, you'll go back and double-check the value of the components you still have left. Let's say you have $1500 worth of ingredients as the balance. You can do your calculations now as follows:

Using COGS = BI + PI - EI
BI = $6000
PI = $9000
EI = $1500
COGS = $6000 + $9000 - $1500
COGS = $13500


If you are starting a new restaurant, there won’t be any previous ingredients. So you will not be using the formula above for your calculation. You will have to make your computation using the formula below for your first COGS for the first week, month or year.

COGS = PI -EI

PI is the cost of the product purchase you made for the month you started your restaurant business.  And EI is the value of the ingredients you have left over at the end of the month.

What is included in the cost of goods sold?

The following are included when calculating  the cost of goods sold:

  • The cost of commodities, cargo, or shipping costs: Ingredients you purchased at a market or straight from a manufacturer are referred to as commodity costs. After you've paid for the products, you'll need to figure out how you'll get them to the storage area at your restaurant. Transporting your materials will cost you money, and this cost can be accounted for in your inventory and COGS calculations.

  • The cost of the product storage that the restaurant sells: This is the expense of the gadgets or other instruments you'll need to keep these things fresh and usable for as long as they serve their intended objectives.

  • Direct labor costs for manufacturing workers:  You can connect this to the component of payroll of the production, a specific work order, or service provided by direct labor expenditure. It is the total of all labor expenditures of employees who work directly with materials to create ready-made products.  Work costs per unit are computed by multiplying the direct work rate by the amount of time it takes to complete merchandise.

  • Overhead factory expenditure: The additional costs during the manufacturing process, excluding direct labor and direct supplies, are referred to as factory overhead.

Is labor cost included in COGS?

Yes, labor is included in the COGS, but only labor that is involved in production. Direct labor, indirect labor, and any direct costs of materials used in creating or manufacturing a company's products are all included in COGS. It does not include secondary charges like distribution and sales force costs.

Because labor is a part of your cost of goods sold, you need to know what it entails. You can save your business thousands by managing labor costs. The cost of labor is divided into two categories: direct and indirect overhead.

Direct labor is the cost of employees who work directly on meal preparation. Indirect labor is non-preparatory work that is an integral part of the production process. The direct cost of labor for the things sold or the services is part of the cost provided the work is directly linked with the production. Consequently, COGS or gross profit affect direct costs.

What is the difference between COGS and food cost?

The cost of goods sold (COGS) differs from the cost of food because COGS is the cost of making a product out of components or raw materials, while food cost is the difference between a restaurant's cost of ingredients and the income earned when you make food sales.

You can see this more clearly by comparing the formula for COGS and food cost.
Food cost = Beginning Inventory + Purchases - Ending Inventory / Food Sales

COGS = Beginning Inventory + Purchases - Ending Inventory

From the above formula, you notice that the calculation for food cost takes account of the total food sale, unlike the COGS.

To calculate your food cost percentage, divide your actual food expenditures or usage by your total food sales.

Food prices are significant since they directly influence a restaurant's profitability. Because of the influence food costs have on a restaurant system, it's one of the first things you should look into if your platform is losing money.

When you cease keeping track of your inventory, your food costs will start to grow. You should calculate your weekly food inventory on the same day each week so that you can address any issues immediately.

The calculation of the material or labor utilized for food preparation, on the other hand, is more consistent in terms of COGS.

cost of goods sold

What is a good percentage for the cost of goods sold?

A decent percentage for the cost of goods sold should be between 30% and 39%. For example, in one business and for one restaurant, 30% may be a decent margin, but not in another. The size and sales a restaurant makes can influence the percentage cost of goods sold.

Again, 65% of your overall cost of goods sold and labor expenses is decent. If your company runs in a costly market, expect a lower percentage.

cost of goods sold

A restaurant with a 40% food cost can be profitable, whereas a restaurant with a 20% food cost can be losing money. Gross profit for financially sustainable restaurants is roughly 70%, which means that for every $100 a guest spends at your facility, you make $70 in profit.

As a restaurant owner, you must understand what each percentage represents and how it relates to the overall health of your business. Your Cost of Goods Sold metric indicates how well you're managing your inventory.

COGS is a crucial indicator for restaurants that want to increase sales and maintain their business profitability. To run a profitable restaurant or bar, you'll need a solid understanding of accounting principles. Again, you can calculate COGS for each meal or drink sold. You should be calculating your COGS using the overall inventory count.


How technology can help.

Technology that increases ability to track, measure, and predict inventory is helpful to increase probability. Additionally, technology that assists with marketing, people management and overall restaurant operations will help you succeed and lower costs.

Want to learn more about how to lower your restaurant costs? 
Check our free webinar replay below with the experts from Touchbistro!

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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