December 2020

Buying a Restaurant, How to Find the Right Restaurant Broker

Author profile picture
October 7, 2024

Buying a restaurant is a big step that requires a lot of planning, brainstorming, research and finding the right people to help you along the way. You may have accountants, legal experts, and financial planners on hand but a restaurant broker can connect the missing pieces. They're someone who’ll guide you along the complex process of finding the right restaurant, negotiating, closing the deal, and also staying in touch afterwards. Your relationship with your broker is such an important one that you need to invest some time in researching and finding the right broker before you even start looking around for a restaurant to buy. Here are 5 tips on how to find the right restaurant broker:

Asking the right questions when buying a restaurant.

Hiring the right broker is not easy. Every broker can talk the talk but can they walk the walk? You want to find out early on about their background, experience, their track records and how big their network is. This requires you to ask the right questions of each broker your interview. This is an important job for them even if it’s a one time off thing. You’re sinking a lot of money in this business venture and you need to have the right people beside you to make it happen. Shortcuts have no place in this project and you don’t need someone who lacks the experience to handle this for you. After all, they're supposed to make things easier not harder!

The right restaurant broker, with the best credentials.

So what should you look for when you interview potential brokers? For one thing, the perfect broker would have wide access to a lot of properties for sale and/or lease. Without that access, your broker would need another broker and that’s not acceptable.

And since restaurants are different from other businesses and properties, the broker should have good experience in this niche. Namely, buying and selling restaurants. There are a lot of moving parts when it comes to buying a restaurant, and a broker who hasn’t done this before would not be able to offer their help or foresee potential problems in a certain restaurant location or property.

The legal know-how.

A restaurant broker worth their salt would also have good experience with the legal side of the venture. Not only would they know enough about legal contracts but also be able to cut through the legal jargon and complex contractual clauses to make sure the contract you sign doesn’t have a clause that is not in your favor. The broker would suggest how to make a contract airtight and protects you against any liability. Of course you’d need to hire a lawyer for that but having a broker who understands the legal side will come in handy when the lawyer is not present.

Why networking is important

Let’s face it, a broker who doesn’t have a big network that covers a big swath of the city has no business being a broker. It’s not just about knowing all the properties in the market but finding the one place or restaurant that fits your budget. In most cases your budget will have the final word deciding not just where your restaurant will be, but how large or small it will be. So if your broker only has access to properties that are way above your budget they won’t be of much help finding the right place for you. Make sure you and the broker are on the same page when it comes to your budget.

Consider the after-sale Connection

A good broker always stays in touch with you even after the deal has been closed and you’re now the proud owner of a new restaurant. This actually works both ways. It’s good for you to keep in contact with someone who’s been by your side all the time it took you to find, negotiate and sign the contract for your restaurant. You might need their help later when you decide to open another restaurant. At the same time the broker knows that a successful deal will fit nicely on their resume and they can get more business through you down the road.

Ultimately, if you land the right restaurant broker for your restaurant type with extensive research, you'll find a quality partner that'll be worth all the time you spent!

When it comes to buying a restaurant, it's so important that you take the time to consider where to start. We hope this article helps!

buying a restaurant

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

\n
    \n
  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
  • \n
  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
  • \n
  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
  • \n
\n
\n\n
\n

Which Foods Are Trending This Year Across the U.S.?

\n\n

Rise of Plant-Based Food Trends

\n
    \n
  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
  • \n
  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
  • \n
  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
  • \n
\n\n

Healthy Food Trends for 2024

\n
    \n
  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
  • \n
  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
  • \n
  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
  • \n
  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
  • \n
\n\n

Functional Foods and Beverages

\n
    \n
  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
  • \n
  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
  • \n
  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
  • \n
\n
\n\n
\n

How Are Sustainable Food Trends Shaping the Industry?

\n\n

From Menu to Sourcing: The Push Toward Sustainability

\n
    \n
  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
  • \n
  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
  • \n
  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
  • \n
\n\n

Tech and Innovation in Sustainable Dining

\n
    \n
  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
  • \n
  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
  • \n
  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
  • \n
\n
\n\n
\n

What Is the Most Popular Food Trend Right Now?

\n

While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

\n
    \n
  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
  • \n
  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
  • \n
  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
  • \n
\n
\n\n
\n

How Social Media Is Driving Food Trend Adoption

\n\n

Role of Social Media in Accelerating Food Fads

\n
    \n
  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
  • \n
  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
  • \n
  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
  • \n
\n\n

Leveraging Food Trends for Restaurant Marketing

\n
    \n
  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
  • \n
  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
  • \n
  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
  • \n
\n
\n\n
\n

Global and Fusion Food Trends to Watch

\n
    \n
  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
  • \n
  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
  • \n
  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
  • \n
\n
\n\n
\n

Tips for Implementing 2024 Food Trends in Your Restaurant

\n
    \n
  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
  • \n
  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
  • \n
  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
  • \n
  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
  • \n
\n
\n\n
\n

Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

\n

Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

\n

Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

\n
\n\n
\n

Ready to Lead the Industry with Smarter Menu Strategies?

\n

2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

\n

Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

\n
\n\n
\n

Internal Links

\n \n
\n\n
\n

External Sources

\n
    \n
  • National Restaurant Association 2024 Culinary Forecast
  • \n
  • Technomic’s 2024 Foodservice Trends Report
  • \n
  • Mintel Functional Food Trends Analysis 2024
  • \n
\n
“\n}“,