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Spring 2022
Are you looking to start your own coffee shop? Fantastic. Opening a cafe can be a lucrative investment that can generate anywhere between $50,000 and $250,000 annually (Hotshot Coffee Sleeves, 2023). But to truly revel in the riches of a vibrant and profitable cafe, your business needs to be built on a robust coffee shop business plan.
Without a business plan, your journey will be rudderless and you’ll struggle to assess whether the steps you’ve taken have brought you closer to or further away from your goal.
Direction is crucial and your coffee shop business plan is a roadmap that will propel you to your business objectives whilst minimizing the stress, frustration, and confusion of running a business.
But why is this important?
Well here are some important coffee shop stats:
The caffeine craze is real. If your cafe fails to meet expectations, your customers will turn to the one across the road.
In an industry that's flourishing, yet fiercely competitive, we've outlined the important steps that you need to create an effective coffee shop business plan that will keep you on the front foot.
A coffee shop business plan serves as a blueprint for your coffee shop venture, outlining your goals, strategies, and the tactics to achieve them. It's a comprehensive document that guides you through every aspect of your business, from conceptualization to execution.
Luck should not be your crutch, but rather, rational planning and informed decision-making will be the foundation on which your coffee shop's success is built.
With nearly 50% of people between the ages of 18 and 24 drinking coffee, as well as 70% of seniors, coffee has become an integral part of our culture (Toast, 2023). We don’t have to travel far to satisfy our caffeine cravings, which poses an important question for all coffee shop owners…
Why should customers buy from you?
If you want to stand out from the crowd, you’ll need to create a powerful brand identity that turns heads and pulls people to your cafe. First define your mission and values, and then build your coffee shop's identity around these foundational principles.
What messages do you want to communicate? What purpose do you want your coffee shop to serve for customers? What promises are you making to your customers?
Only once you’ve answered these questions will you be able to tell the story of your brand.
The most successful brands in any industry’s niche understand their customers inside out. It’s one of the prerequisites to success and it’s no different in the coffee industry. The first step is to define your target market.
Are they young professionals looking for a quick caffeine boost? Or are they more family-oriented? Pinpointing your target demographic will help you tailor the experience to their preferences and set the foundations for a loyal customer base.
Try to go beneath the surface and investigate A-Z of your target market’s interests, personalities, and preferences. Once gathered, you’ll be able to align this data with your brand identity to create a captivating coffee shop experience that will resonate with your customers.
Your menu design isn’t just a list of food and drink items — it’s a powerful marketing tool used to influence spending decisions and boost profit. The very look and feel of one can set the tone for the cafe experience, either nudging a customer to reach for the muffin, the mocha, or the iced americano, or even leave.
This means that you should use your menu as an opportunity to:
Here are some tips to follow:
The most successful cafes are able to strike a balance between functionality and aesthetics to create the ultimate customer experience. It’s an opportunity to bring your brand personality to life and make it resonate with your target market, allowing you to build a loyal customer base that will boost your cash flow.
Everything from the lighting and colors to materials and furniture will have an effect on the subconscious mind, so it’s crucial that you ensure the ambiance strategically aligns with the character of your brand.
Here are some key design elements to focus on in your cafe business plan:
Employees are the lifeblood that keeps your business alive. They’re the front line of communication with customers and are responsible for leaving a lasting impression that can either elevate your coffee shop or undermine its success.
Poor customer service is enough to contaminate your brand image and create friction with your customer base, so it’s absolutely essential that you recruit the right talent. Below are the best practices to follow when hiring staff for your coffee shop.
Identify critical roles for seamless coffee shop operations: skilled baristas, customer-engaging servers, and dedicated kitchen staff. These roles collectively create a stellar customer experience.
Highlight that your team represents the heart of your coffee shop. Their interactions mold perceptions, foster loyalty, and establish a welcoming atmosphere. Seek communicative, coffee-passionate individuals who value customer connections.
Explain your approach to building well-prepared teams. Outline training that maintains quality and service standards. Showcase your commitment to retention via competitive compensation, growth opportunities, and nurturing a positive workplace culture.
Note: Want a more efficient way of managing your workforce? Check out our coffee shop payroll and workforce management software to optimize employee management.
A powerful marketing strategy is the bedrock of any successful coffee business. And being in the digital age, where people see anywhere between 4,000 and 10,000 ads per day, it’s crucial that your coffee shop’s messaging is strategically positioned to resonate and capture the attention of your customers.
Without this, your coffee shop will struggle to be seen and you’ll feel the pressure of an inconsistent cash flow that will only guarantee stress. Below are the most important marketing tactics to include in your coffee business plan to accelerate growth.
Outline the avenues through which you'll engage your intended customers. Define demographics, preferences, and behaviors to tailor your approach effectively. Whether it's young professionals, students, or families, your strategy should resonate with your audience.
If someone in the area is looking for a coffee shop, you want to be one of the first listings that appear. Optimizing your Google My Business Profile is a cost-effective and guaranteed way to put your business on the map (quite literally), getting more customers through the front door.
Here’s how to optimize your profile:
Leverage the power of social media platforms to showcase your coffee shop's uniqueness. Engage customers through captivating content, behind-the-scenes glimpses, and interactive posts. Additionally, tap into local events, festivals, and collaborations to introduce your coffee shop to a wider audience and build community relationships.
Brewing the perfect cup of coffee won’t be enough to keep you at the forefront of today’s competitive and crowded coffee shop marketplace. It's crucial that you have a robust coffee shop business plan to build your unique identity, connect with your audience, and carve out a lasting niche in this bustling landscape.
By investing in a rigorous coffee shop business plan, not only will you remain competitive, but you’ll maximize your chances of creating a thriving coffee business with a loyal customer base that becomes the heartbeat of a vibrant community, rewarding you with more than just money.
Then book your free demo now to organize your workforce management in one place and eliminate the headaches of HR, payroll, scheduling, and so much more!
“In the labor numbers, we were reporting about a $300 to $400 difference than what we were getting through Push!”
-Tara Hardie, ZZA Hospitality Group, 16 locations
