August 2023

How to Streamline Restaurant Recruiting: 7 Tips to Whisk Away Hiring Hassles

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June 19, 2024

According to the Society for Human Resource Management, the average cost of recruitment is roughly $4,700 per new employee. With inflation on the rise, the cost of everything seems to be going up – and labor is no exception. If you want to be a successful restaurant owner or manager in 2023, getting these costs under control is a priority.

The Average Cost to Recruit a Restaurant Employee

Many websites say that the average recruitment cost for a restaurant is $5,864 but this was based on a study performed by the Center for Hospitality Research in 2006. That means, adjusted for inflation, the average recruitment cost for a restaurant today is more like $8,817 – more than double the cost for most industries.


Why? The researchers determined that productivity loss – that is, the amount of money that’s lost due to being understaffed – made up more than 50% of the total loss for new recruits in hospitality.


Restaurant owners and managers can take steps to mitigate these losses and protect their bottom line. In this article, we present seven tips to streamline restaurant recruitment and improve retention.

New restaurant recruits are being trained in the kitchen.

1. Create a Restaurant Recruitment SOP

An SOP is a standard operating procedure. It’s a set of written instructions that show exactly what you’re going to do when you’re recruiting a new hire.


Before you start hiring, you should have a thorough understanding of the recruitment process: 

  • Where will you share the job posting? 
  • How many positions are you hiring for? 
  • When is the start date? 
  • How long do you expect the recruitment process to take from publish to hire? 
  • How many interviews will there be? 
  • What are your applicant screening questions?
  • What are your interview questions? 
  • Who will be conducting the interviews?
  • Are the interviews in-person or virtual?

These are all questions that you should know prior to starting the recruitment process. An added benefit is that training new managers is easier when you can show them exactly what they need to do, and utilizing employee management software can make the process much, much easier.

2. Leverage Technology in Restaurant Recruitment

Between juggling spreadsheets, physical paperwork, and other important documents, something is bound to slip between the cracks. It helps to have everything all in one place, and Push’s ATS (applicant tracking system) can help you do just that.


Applicant tracking systems ensure that an applicant’s paperwork doesn’t get lost. According to the study from the Center for Hospitality Research that we mentioned above, this step accounts for 3% of total loss – so it’s good to have it covered.


Furthermore, there are a number of ways that Push’s software can help your business:

  • Customizable screening questions can help filter top candidates and ensure they have their required certificates (SMART Serve, OSHA Safety Certificate, Certified Food Manager, etc.).
  • Integration with online job boards like LinkedIn and Indeed allow you to easily promote your job posting to top candidates.
  • Digital, auto-generated offer letters allow you to begin the hiring process at the click of a button. 
  • New hires can start the onboarding process remotely immediately. Banking info, tax forms, company documents and policies – they’re all immediately shared so that the applicant can start training on day one.
A screenshot of current open positions from a restaurant recruiting platform.

3. Craft Tantalizing Job Descriptions

When it comes to server job descriptions, the most important thing is to clearly outline the role, including the pay, certification requirements, responsibilities, and expectations – but don’t forget that you also need to highlight your company culture. Beyond the pay, what would make a top applicant want to work for you?


Make sure to highlight all of the perks and benefits of the position. That might include vacation, employee discounts, medical benefits, and extended work benefits. 


In addition, ask your current top employees what they like most about working at your restaurant. They’ll likely give you the exact information that you’re looking for.

4. Develop Talent Pipelines and Internal Growth Opportunities

Hospitality and culinary training programs, as well as universities, often produce graduates who are well-versed in the specific skills and knowledge required for roles in the industry. While looking for new hires, it may make sense to start there.


Additionally, create opportunities for employees to advance. One of the key reasons that restaurant turnover is so high is due to employees not feeling like they have any opportunities for growth. 


Finally, launch an employee referral program to help attract qualified candidates through internal networks. Like attracts like – so your top performers are likely to relate to other people who have the potential to be top performers.

5. Streamline the Interview

To ensure an effective interview process, begin with a concise phone screening to evaluate initial qualifications and alignment with the role. Craft standardized questions that cover core competencies and cultural fit. During subsequent in-person interviews, focus on a limited set of candidates, emphasizing depth over quantity. Keep interviews to a few rounds and implement a scoring system for evaluation, allowing for fair comparison. By optimizing the interview process, you'll save time and resources while identifying the best candidates for the role.

A restaurant manager is interviewing a new recruit.

6. Provide Comprehensive Onboarding and Training

According to a survey conducted by PayChex, 80% of workers who received poor onboarding in 2023 plan to quit.


Successful onboarding is one of the most important things that an employer can do, since it sets the stage for what the company expects out of the employee. When new recruits feel supported and encouraged, it leads to higher engagement rates and lower turnover. It’s one thing to hear about a culture of inclusivity and creativity, but it’s another thing to see that culture in action – and comprehensive training can help with that.

7. Measure Success and Continue Improving

Monitor and analyze key performance indicators (KPIs) in the hiring process. These KPIs will vary from company to company, but they can shed light on some important bottlenecks in the hiring process.


Time-to-hire, applicant completion rate, and interviews-to-offer are some common metrics that employers tend to track, and for good reason. Due to the observation effect, just paying attention to certain metrics can help improve their performance – even without any other input.


The old adage rings true: “If you don’t know where you’re going, you’ll end up someplace else.” Tracking metrics can be motivating and inspiring, since you’ll have a tangible idea of areas to improve.

Final Thoughts on Restaurant Recruiting

The average cost to hire a new restaurant employee is somewhere in the realm of $8,000-9,000. With turnover as high as it is, keeping this cost as low as possible is essential to the financial success of any restaurant.


Investing in efficient recruitment practices can centralize your documentation and provide a more seamless experience to applicants, cutting recruiting costs and improving efficiency.


Book a demo today to learn how Push can revolutionize your restaurant’s recruitment process. 

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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