July 2021

How Much Do Restaurant Owners Make?

Author profile picture
June 19, 2024

If you are thinking of opening a restaurant, or are currently operational (but have had a bad month) you are likely wondering how much do restaurant owners make. The good news, you’ve come to the right place to find out.

In this article we will explore how much restaurant owners make in Canada and the USA, as well as profitability factors that will impact the success of your store and take home earnings. Let's get started.

How much do restaurant owners make?

Due to a large number of variables, including type of restaurant, amount of profits and expenses, and more, what a restaurant owner will make varies widely.  Based on research, the average numbers are anywhere from $29,000USD to $200,000USD.  The average of that range being around $60,000USD in annual earnings.

Restaurant owners can make anywhere from $29,000USD to $200,000USD depending on many factors.


What is the average salary for a restaurant owner?

It is hard to put a label on how much restaurant owners make with one salary, however, based on recent 2022 data, the average salary for an American restaurant owner is 65,000 USD, and the average for a Canadian restaurant owner is 85,000CAD.

The average salary for an American restaurant owner is 65,000 USD, and the average for a Canadian restaurant owner is 85,000CAD.

how much do restaurant owners make | two people talking


Are restaurants profitable?

A restaurant's profitability will vary based on several factors, including operations costs, labor costs, food costs,  and optimization of systems. However, the average profitability for a restaurant is between 0-15% of profits, with the average falling between the 3-5% profitability marker. 

The average profitability for a restaurant is between 0-15% of profits, with the average falling between the 3-5% profitability marker. 

Operational factors.

In drafting the business plan for your restaurant before ever opening the doors, you will need to address anticipated operational costs. Some of these costs might include:

  • Start-up expenses
  • Overhead operating costs
  • Training
  • Staff recruitment
  • Supplies
  • Equipment


Included in your overhead costs will be your salary as the restaurant owner. Since you are the owner of your restaurant, you are free to set this salary at any level you choose, but it’s more common for owners to take a percentage of profits to maintain their incentive for keeping the business running smoothly.

Location factors.

In addition to operational impacts on restaurant owner salaries, location factors can also determine how much you can make. A lot of the success of a restaurant has to do with its location. Owners of similar restaurants in different areas can have surprisingly different salaries.

Your operating costs.

It is critical to consider costs when evaluating the profitability of a restaurant. Labor costs, food costs and operational costs are all tied to your profit margins, and in the end, your take home earnings as a restaurant owner.



Consider experience.

Another thing to consider is the level of experience as a restaurant owner. If you have been in the game for a while now, you likely better understand how to keep overhead costs lower. Typically, restaurant owners with ten years of experience make more money than those starting. Don’t be discouraged as a beginner, though, and remember that everyone starts somewhere.

how much do restaurant owners make | open restaurant


What are ways to increase restaurant profits to make more as a restaurant owner?

Owning a restaurant is a business venture which means your main goal is to increase your profits and maximize your return on investment.  The larger your profit margins, the larger your take home earning will be.  

Here are 10 few tips on how to increase restaurant profits without additional costs:


Learn to upsell and cross-sell.

Upselling and cross-selling are critical tools for restaurant employees to use to help raise profit margins without raising prices.


Understand the menu.

Having your staff gain a proper understanding of your menu helps in their ability to sell products to your customers.


Learn customer names.

Whenever possible, everyone in the restaurant should be addressing customers by name. Building a personal relationship with customers is what keeps them coming back.


Follow customer patterns.

All people are creatures of habit, naturally, which means in restaurants you’ll begin seeing regulars. Get to know their patterns so you can work on customizing their experience each time.


Choose a ‘best dish’.

Have a ‘best dish’ section on the menu. That way, if customers don’t know what to order, there’s a quick recommendation readily available.


Create a vibe.

Dining in a restaurant should always be a relaxing experience for guests. Keep this idea in mind when designing your space and think carefully about lighting, seating, and all aspects of the experience.


Have great training.

Keeping your staff well trained will arm them with the tools needed to connect your restaurant to your customers with every interaction.


Feature dish.

Aside from having the restaurant’s best dish, feature some other dishes that have excellent profit margins.


Purchasing behavior.

All of the technology available today makes tracking customer purchasing behavior easier than ever. Use these tools to your advantage.

Use technology to streamline operations.

Using a workforce management solution that offers all in one HR, scheduling, time tracking, and payroll, plus POS integration will save you hours and thousands when managing your people at a restaurant.


Have fun!

Owning a restaurant is a business, but you have to remember to have fun.

Working in a restaurant can be extremely challenging, from line-level employees up through to owners. That’s not to say there isn’t fun to be had. Use your time wisely to interact in fun ways with your staff and promote them doing the same with their guests. Not only will it boost morale, but you’ll see that it can also boost sales and profits.



how much do restaurant owners make | Burger


How do I make more money as a restaurant owner?

If you want to increase your earnings as a restaurant owner, the best ways to go about it would be to:

  • Use great systems.
  • Optimize wherever possible.
  • Hire a great team.
  • Lock in your marketing
  • Take measures to increase your profit margins 

The last point is the most pertinent, because as a restaurant owner, your profit margins will directly impact your success.


So how do you increase your profit margins and make more?  Download our free guide to increasing your restaurant profits to find out!

Here's How to Increase Your Restaurant Profit Margins


Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

\n
    \n
  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
  • \n
  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
  • \n
  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
  • \n
\n
\n\n
\n

Which Foods Are Trending This Year Across the U.S.?

\n\n

Rise of Plant-Based Food Trends

\n
    \n
  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
  • \n
  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
  • \n
  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
  • \n
\n\n

Healthy Food Trends for 2024

\n
    \n
  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
  • \n
  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
  • \n
  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
  • \n
  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
  • \n
\n\n

Functional Foods and Beverages

\n
    \n
  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
  • \n
  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
  • \n
  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
  • \n
\n
\n\n
\n

How Are Sustainable Food Trends Shaping the Industry?

\n\n

From Menu to Sourcing: The Push Toward Sustainability

\n
    \n
  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
  • \n
  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
  • \n
  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
  • \n
\n\n

Tech and Innovation in Sustainable Dining

\n
    \n
  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
  • \n
  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
  • \n
  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
  • \n
\n
\n\n
\n

What Is the Most Popular Food Trend Right Now?

\n

While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

\n
    \n
  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
  • \n
  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
  • \n
  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
  • \n
\n
\n\n
\n

How Social Media Is Driving Food Trend Adoption

\n\n

Role of Social Media in Accelerating Food Fads

\n
    \n
  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
  • \n
  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
  • \n
  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
  • \n
\n\n

Leveraging Food Trends for Restaurant Marketing

\n
    \n
  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
  • \n
  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
  • \n
  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
  • \n
\n
\n\n
\n

Global and Fusion Food Trends to Watch

\n
    \n
  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
  • \n
  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
  • \n
  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
  • \n
\n
\n\n
\n

Tips for Implementing 2024 Food Trends in Your Restaurant

\n
    \n
  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
  • \n
  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
  • \n
  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
  • \n
  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
  • \n
\n
\n\n
\n

Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

\n

Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

\n

Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

\n
\n\n
\n

Ready to Lead the Industry with Smarter Menu Strategies?

\n

2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

\n

Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

\n
\n\n
\n

Internal Links

\n \n
\n\n
\n

External Sources

\n
    \n
  • National Restaurant Association 2024 Culinary Forecast
  • \n
  • Technomic’s 2024 Foodservice Trends Report
  • \n
  • Mintel Functional Food Trends Analysis 2024
  • \n
\n
“\n}“,