December 2020

What is Human Capital Management | A Business Owners Guide

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June 19, 2024

What is Human capital management and why is it important?
When we ask the question, what is Human Capital Management, it truly echoes the fact that people are the core of any great business. Managing and elevating your people is an investment in not only your business and bottom line, but also in the culture of your company, and the happiness those who run it. If you want to learn how to build a business that finds, retains and elevates great people, read on.

What is the difference between HRM, HRIS and HCM? 

The first thing to do is to understand the what before the how. So let's dig into learning about what is the difference between HRM, HRIS and HCM?
These software platforms really do exist in the same department , HR that is, but the easiest way to think of and differentiate the two would be to consider this: 

HCM | Human Capital Management

An integrated or stand alone system that focuses on hiring, managing, retaining and elevating the people in our company. It is the system that is used or integrated to manage a companies most valuable asset - its people.


HRIS | Human Resources Information System: 


A stand alone robust system that manages payroll, employee records, hiring & onboarding, ATS and internal documents.

Many different types of software share many overlapping features, but if you approach these tools through the lens of optimizing business operations while ensuring your people's workplace satisfaction, you should consider going with an all in one an integrated system. If your business requires POS integration, an integrated system that integrates with your POS will be your dream come true.

HRM | Human Resource Management
Everything the stand alone system has, with an added benefit of talent managment.

Tell me more about investing in HCM. 

Ok let's break it down even more to explain what is HMC, or human capital management, and why you should care. Technically and more uniformly speaking, the term Human Capital Management is defined by research firm Gartner, as "Human Capital Management (HCM), a practice related to people resource management. These practices are focused on the organizational need to provide specific competencies.” - Gartner

But let's take away the bells and whistles - What is the meaning of HRM? Well simply put can be broken down further into 3 subcategories: 

Human Capital = The human resources available in your business.


Managing Human Capital = The acquisition, management, and optimization of the human resources available within your business.

Human Capital Management:
 = Hiring, managing, retaining and elevating your team.

Tada! We love breakdowns, but you might still be wondering why is this important? Well, the truth is Human capital management plays a large part in employee retention and hiring. In high turnover industries like retail, restaurant, cannabis or companies who employ hourly workers, keeping good people is key. The concept of Human Capital Management lays the foundation of how your business acquires, manages and optimizes your human capital. Giving you the rare opportunity to streamline a lot of really important functions in your business, and keep good people.

How do I hire employees (acquiring human capital)?

Ok, we know that the term 'acquiring human capital' may sound a little dry and stuffy, (or fancy and cool!?) but it simply means hiring the right employees to run your business. This is a big deal because each person you hire creates a resource and knowledge base in the company.

The first step to learning how to acquire strong human capital is understanding its importance. Hiring is the first step of an employee's journey and a clear, concise recruitment process will help you in future retention and turnover prevention. In the high turnover industry that is food services, The National Restaurant Association set the restaurant industry’s turnover rate at a staggering 74.9%, while the North American industry-wide turnover rate sits at 21%. This means 74 out of every 100 restaurant employees leave their job each year.  

Turnover can account for many things including the loss of students moving into full-time careers and seasonal workers switching to new jobs. The issue with such high turnover is in the loss of resources that employees take with them. Longer term employees have more human capital as they have more company knowledge, industry know-how, and training. Investing in acquiring and hiring the right candidates will help you save significant time and money in the long run. So invest the time inacquiring your team, they are your most valued assets, and probably pretty awesome too.

How do I manage employees (managing human capital)?

As a business owner, one of your goals will be maximizing your business' value and this starts with employees. The second step in retaining a new employee is getting them started on the right foot, and nothing shouts awesome organization more than a smooth onboarding process. Managing human capital is managing people, and good management of human capital really lies in the creation of an employee profile. These profiles, whether in paper form or stored digitally online, are used to keep everything from an employee’s basic information to onboarding forms and paperwork for review and future development. In short, everything that is used to manage human capital should be kept in these individual profiles.

Proper onboarding has been linked to higher retention as is growth and succession planning. A good management process of your documentation will help make sure employees and important items are not missed.

human capital management

How do I help my employees succeed (optimizing human capital)?

Optimizing human capital relates to optimizing systems and removing any resistance when it comes to recruiting, managing employee performance, training, and opportunities for growth and promotion.

In order to really lean into optimizing these systems an all in one system will make your life much easier. We also recommend gathering knowledge on how to properly onboard, and ideas for employee retention.

The Harvard Business Review states human capital drives leadership, engagement, knowledge accessibility, workforce optimization and learning capacity while The American Standard Companies used HCM to develop their human capital. Companies who invest in HCM practices saw on average a 60% to 130% growth rate in each office! Now that's a return on investment.

So whatever route you choose to take, keep in mind that a focused and clear optimization of Human capital management practices can help create a defined vision and expectations for employees while helping them improve their skills and confidence in the work they are doing. When you value your people, they give value back.

Want a step by step guide on how to recruit, hire, onboard, and keep great people? 

human capital management

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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