February 2025

Canada’s GST Holiday: Helping Restaurants and Diners or Just a Temporary Fix?

Author profile picture
March 28, 2025

The Canadian government's temporary GST/HST holiday, effective from December 14, 2024, to February 15, 2025, was designed to alleviate financial pressures on consumers by removing sales tax from select goods and services, including restaurant meals. As the tax holiday approaches its conclusion, the key question remains: Has it made a significant difference for both diners and the restaurant industry, or was it merely a short-lived relief that failed to provide lasting benefits?

Increased Foot Traffic in Restaurants

One of the primary goals of the GST holiday was to encourage consumer spending, particularly in the dining sector. Preliminary data suggests that this initiative did lead to an increase in foot traffic at restaurants. According to Restaurants Canada, many dining establishments across the country saw a noticeable boost in customers, especially during the holiday season. However, this uptick varied depending on the location and type of restaurant.


Fine dining establishments and popular chains in urban areas seemed to benefit the most, while smaller, independently owned restaurants in less populated regions reported mixed results. Some business owners claimed that while they did see an increase in traffic, it wasn’t substantial enough to offset other rising costs such as food inflation and labor expenses.

A group of women are waiting outside of a restaurant in winter weather.

Profitability Comparison: January 2025 vs. January 2024

Assessing the financial impact of the tax holiday is challenging, as complete revenue data for January 2025 is still emerging. However, early indicators suggest a slight increase in profitability for many restaurants compared to the same period in 2024. The removal of GST/HST likely contributed to increased consumer spending in restaurants, leading to higher revenues.


That said, some industry insiders argue that while the tax break helped, it wasn’t enough to counteract the broader financial struggles many restaurants face. Rising ingredient costs, supply chain disruptions, and labor shortages continue to pose challenges, meaning that while the holiday provided temporary relief, it wasn’t a long-term solution to the financial difficulties plaguing the sector.

Public Opinion on the Tax Holiday

Public sentiment regarding the GST holiday appears to be largely favorable. Discussions on platforms like Reddit reveal that many Canadians welcomed the temporary financial relief, particularly during the high-spending holiday season. One thread titled "How will you be taking advantage of the tax break?" saw significant engagement, with users sharing plans to dine out more frequently and support local businesses.


For families and individuals already struggling with inflation, the removal of sales tax on dining made it easier to enjoy a meal out without feeling an added financial burden. Many expressed hope that the initiative would be extended or become a permanent policy to support both consumers and the restaurant industry.

Criticism from the Public and Restaurant Owners

Despite the general approval, the tax holiday has not been without its criticisms. Some restaurant owners have raised concerns about the short duration of the tax relief, arguing that a two-month window is insufficient to create meaningful, long-term economic change. Adjusting point-of-sale systems to accommodate the tax exemption also posed a logistical challenge for some businesses.


Additionally, not all items were tax-exempt, leading to confusion at checkout. Diners expecting a completely tax-free bill were sometimes surprised to see that certain beverages or specialty items still carried a tax, which led to some dissatisfaction.

Changes in Dining and Delivery Spending

One interesting observation from the tax holiday has been the shift in consumer spending habits. With the removal of GST/HST, many diners opted to eat out more frequently or upgrade their usual restaurant choices, opting for higher-end meals rather than sticking to budget-friendly options.


Moreover, food delivery services saw a spike in activity as well. Apps like Uber Eats and DoorDash reported increased orders, indicating that consumers were eager to take advantage of the savings, not just for dine-in meals but for takeout and delivery as well. While this was good news for restaurants offering delivery, it also highlighted another debate: Should delivery charges have been included in the tax holiday, or should the benefit have been strictly for food and beverages? Delivery apps like DoorDash and Uber Eats are still charging tax on the delivery and service fees, making the order not 100% tax-free. 

Several completed dishes sitting out on a restaurant pass waiting to be served to customers.

Reservation Challenges and Restaurant Demand

In areas like Southern Ontario and the Greater Toronto Area, restaurant owners and diners alike have noted that making reservations has become significantly more difficult during the tax holiday period. Popular dining spots have reported being fully booked for weeks in advance, suggesting that the tax break successfully encouraged more Canadians to dine out.


However, this sudden surge in demand also created some unintended issues. Staff shortages meant that some restaurants struggled to accommodate the increased volume of guests, leading to longer wait times and occasional service hiccups. While the tax break may have drawn people in, it also put added pressure on restaurant staff, many of whom were already dealing with post-holiday burnout.

Calls for Permanence of Tax-Free Dining

Given the generally positive reception of the tax holiday, there are growing calls to make the GST/HST exemption on dining a permanent fixture. Bill Pratt, CEO of Chef Inspired Group of Restaurants, has voiced his support for the idea, arguing that a long-term tax exemption would provide ongoing support to both consumers and businesses.


“I think this should be permanent. If we want to see the restaurant industry thrive, we need more than just a two-month break,” Pratt stated in a recent interview with CTV News


However, there are concerns about the fiscal impact of permanently eliminating GST/HST on dining. Some economists warn that such a move could lead to a shortfall in government tax revenues, potentially affecting public services that rely on these funds. The government would need to carefully weigh the economic benefits to restaurants and consumers against the potential financial drawbacks of a permanent tax exemption.

Wrapping Up Canada’s Tax Holiday

The GST/HST holiday appears to have had a predominantly positive impact on both consumers and the restaurant industry. Increased foot traffic, higher spending, and favorable public opinion all suggest that the initiative succeeded in stimulating economic activity in the dining sector. However, its temporary nature, logistical challenges, and the ongoing financial struggles of restaurants indicate that while helpful, the tax break was not a cure-all solution.


As February 15 approaches, the big question remains: Will the government consider extending the tax holiday, or is this the end of the experiment? Whether or not the policy is extended, one thing is clear — Canadians are eager for more relief, and restaurant owners are hoping for long-term solutions to sustain their businesses beyond a brief tax exemption period.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

\n

The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

\n

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

\n

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

\n
\n\n
\n

What Are the Top Food Trends for 2024?

\n

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

\n
    \n
  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • \n
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • \n
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • \n
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • \n
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.
  • \n
\n
\n\n
\n

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

\n
    \n
  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
  • \n
  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
  • \n
  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
  • \n
\n
\n\n
\n

Which Foods Are Trending This Year Across the U.S.?

\n\n

Rise of Plant-Based Food Trends

\n
    \n
  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
  • \n
  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
  • \n
  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
  • \n
\n\n

Healthy Food Trends for 2024

\n
    \n
  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
  • \n
  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
  • \n
  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
  • \n
  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
  • \n
\n\n

Functional Foods and Beverages

\n
    \n
  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
  • \n
  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
  • \n
  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
  • \n
\n
\n\n
\n

How Are Sustainable Food Trends Shaping the Industry?

\n\n

From Menu to Sourcing: The Push Toward Sustainability

\n
    \n
  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
  • \n
  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
  • \n
  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
  • \n
\n\n

Tech and Innovation in Sustainable Dining

\n
    \n
  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
  • \n
  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
  • \n
  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
  • \n
\n
\n\n
\n

What Is the Most Popular Food Trend Right Now?

\n

While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

\n
    \n
  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
  • \n
  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
  • \n
  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
  • \n
\n
\n\n
\n

How Social Media Is Driving Food Trend Adoption

\n\n

Role of Social Media in Accelerating Food Fads

\n
    \n
  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
  • \n
  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
  • \n
  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
  • \n
\n\n

Leveraging Food Trends for Restaurant Marketing

\n
    \n
  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
  • \n
  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
  • \n
  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
  • \n
\n
\n\n
\n

Global and Fusion Food Trends to Watch

\n
    \n
  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
  • \n
  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
  • \n
  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
  • \n
\n
\n\n
\n

Tips for Implementing 2024 Food Trends in Your Restaurant

\n
    \n
  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
  • \n
  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
  • \n
  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
  • \n
  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
  • \n
\n
\n\n
\n

Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

\n

Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

\n

Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

\n
\n\n
\n

Ready to Lead the Industry with Smarter Menu Strategies?

\n

2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

\n

Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

\n
\n\n
\n

Internal Links

\n \n
\n\n
\n

External Sources

\n
    \n
  • National Restaurant Association 2024 Culinary Forecast
  • \n
  • Technomic’s 2024 Foodservice Trends Report
  • \n
  • Mintel Functional Food Trends Analysis 2024
  • \n
\n