July 2024

From Lab to Table: Is Lab-Grown Chicken the Future of Sustainable Dining?

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November 6, 2024

Over the past few years, the restaurant industry has experienced a sizzling demand for sustainable and ethical food choices. With concerns surrounding environmental impact and animal welfare, many people have turned to vegetarianism and veganism. Between 2004 and 2019, the number of vegans in the U.S. increased by 30 times. Now, about 10% of adults in the U.S. identify themselves as either vegan or vegetarian. Diners are no longer satisfied with just a tasty meal — they’ve also begun to crave transparency and responsibility from restaurants. 


In response to this shift, scientists have discovered a revolutionary solution: lab-grown meat. Rather than the traditional farm-to-table model, this technology cultivates chicken meat in a controlled lab setting. While it may sound like something out of a sci-fi movie, lab-grown meat is slowly popping up on restaurant menus as a niche offering. 


Could lab-grown meat be the future of the restaurant industry? In this article, we’ll be exploring the topic of lab-grown meat and whether it could be a viable and sustainable option for your restaurant business. 

What Is Lab-Grown Chicken?

Lab-grown chicken, also known as cultured or cell-based chicken, is meat that is cultivated in a sterile lab using real chicken cells. A small sample of cells is collected from a chicken and fed a nutrient-rich solution. These cells are then placed in an environment that mimics the conditions within a living chicken, which allows them to multiply and form muscle tissue that’s remarkably similar to real chicken meat. 


The concept of lab-grown meat has been around since the early 2000s, but the technology only made its public debut in 2013 at a London news conference. Since then, Singapore was the first country to approve lab-grown chicken in 2020. In the U.S., lab-grown meat received the stamp of approval from the U.S. Department of Agriculture (USDA) in June 2023 for two California-based companies — GOOD Meat and Upside Foods. 

A server is holding a whole roast chicken to be served while smiling at the camera.

How Does Lab-Grown Chicken Enhance Taste?

When it comes to taste, lab-grown chicken has the potential to be just as delicious, if not even better, than traditionally raised poultry. The controlled lab environment and gene editing allow scientists to fine-tune certain factors, such as fat content and muscle fiber composition. This results in lab-grown chicken that has optimized taste and texture while keeping it consistent and customizable. In comparison, traditional chicken often varies in taste and texture because of differences in diet, breed, and living conditions. Having the ability to engineer a specific flavor profile means that lab-grown chicken could be tailored for diverse palates and cater to a wider demographic. 

What Are the Ethical Benefits of Lab-Grown Chicken?

Traditional poultry farming often raises concerns about animal welfare. Chickens raised for meat are typically confined to small cages with limited space. Every year, about 60 billion chickens are killed for meat, with the average chicken living for an average of only 42 days on factory farms. Lab-grown chicken eliminates the need to raise and slaughter live animals, reducing these inhumane practices. Since lab-grown meat is cultivated from a small sample of cells, no animals are harmed in the process. 


The concerns surrounding traditional poultry farming go beyond animal welfare and even extend to environmental impact. It contributes to deforestation, water pollution, and greenhouse gas emissions. A single 5-ounce serving of chicken breast results in:

  • 2.16 pounds of carbon dioxide emissions
  • 9.04 square feet of wildlife habitat loss
  • 83.1 gallons of water use

Lab-grown chicken requires fewer natural resources and generates a significantly smaller carbon footprint, making it a sustainable alternative to traditional chicken meat. 

A close-up of several chickens put into a small cage with no space to move.

What Are the Possible Ethical Considerations For Lab-Grown Meat?

While lab-grown meat is a promising new technology, it isn’t without its ethical considerations. Even though collecting cell samples is much less harmful to animals than raising them for meat, some animal rights activists may still consider it to be intrusive, arguing that all use of animals should be avoided. On the other hand, some consumers may be resistant to the idea of consuming meat produced in a lab, questioning the long-term health effects and environmental impact of widespread production. 


Taking a look at the regulatory side, establishing strict industry standards for transparency, safety, and sustainability is crucial for ethical practices. Guidelines should be created to address concerns, such as:

  • Promoting responsible sourcing of animal cells
  • Ensuring that lab-grown meat meets or exceeds nutritional standards
  • Regulating the use of antibiotics, growth factors, and other chemicals in the production process
  • Minimizing environmental footprint
  • Maintaining consumer trust with extensive testing and transparent labeling 

Balancing these ethical considerations to build consumer trust will require substantial collaboration among everyone involved, from scientists and animal rights groups to regulators and industry leaders. 

Is Lab-Grown Chicken Cost-Effective for Restaurants?

At this time, lab-grown chicken isn’t quite ready to compete with traditional chicken in terms of price. While the technology of cultivating meat in a lab has already been discovered, the process is still being refined, which makes it more expensive. Compared to other meat alternatives currently on the market, lab-grown chicken falls somewhere between pricier options like plant-based beef that mimics specific cuts and more affordable staples like tofu. 


As technology advances and companies can benefit from economies of scale, the cost of lab-grown chicken is expected to drop significantly. Eventually, it could match the price of traditional chicken, making it a more accessible and sustainable option for restaurants that aim to remain ethical and cost-effective. 

Two restaurant dishes with chicken, rice, and potatoes that diners are enjoying.

How Easy Is It to Source Lab-Grown Chicken?

Sourcing lab-grown chicken can be tricky at this time since the supply chain is still in its early stages. With only a handful of companies producing it, securing consistent and readily available inventory can be a challenge. Most early adopters of lab-grown meat are high-end restaurants that are at the forefront of this culinary revolution. As consumer demand continues to grow, suppliers are starting to ramp up production, and the lab-grown meat industry is expected to advance rapidly. If you’re looking to incorporate lab-grown meat in your restaurant, building strong relationships with suppliers and being flexible with initial order sizes will be the key to securing this niche ingredient. 

Lab-Grown Chicken and the Future of Dining

There’s no doubt that lab-grown meat is revolutionizing the restaurant industry as we know it. It’s not just a new protein source, it’s a chance to redefine what sustainable and delicious dining looks like. Despite current challenges like high cost and limited availability, consumer interest is undeniable, and technology is quickly evolving to meet the anticipated demand. Restaurants that are early to incorporate lab-grown meat have the unique opportunity to shape the future of restaurant dining. While we don’t know exactly what the future holds, one thing is for certain: lab-grown chicken is on the brink of rewriting the menu, providing everyone a chance to savor a future that’s as flavorful as it is responsible. 


As the restaurant industry adopts new innovations, staying ahead of the curve with the right technology can give you the upper hand. Discover how Push, the all-in-one people management solution designed specifically for restaurants, can streamline your operations and boost efficiency by booking a demo today

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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