January 2024

Top Quick-Service Restaurant Chains in the United States

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June 19, 2024

In a world of “go go go”, quick-service restaurants (QSRs) have quickly become a staple in our lives. Feeling tired after work? No problem, just pick something up on your way home. If you live in a metropolitan or suburban area, chances are, you’ll be within a 5-10 minute driving or walking radius of a QSR. 


Considering how ever-present these chains are, it’s no surprise that the QSR industry in the US is expected to grow by 4.6% annually between 2020 and 2027. In such a fast-growing industry, let’s slow down and explore the top QSR restaurant chains in the US. We will break down the 5 largest quick-service restaurants and the 5 most profitable QSRs in the United States. Let’s dive in!

5 Largest Quick-Service Restaurant Chains

First, we’ll be taking a look at the top 5 largest QSR chains in the US based on the number of locations. 

1. Subway

Taking the top spot is Subway – the king of customization by letting every customer be the artist of their own sandwich. Originally founded in 1965, Subway has always highlighted its diverse menu with healthier alternatives in comparison to traditional fast food restaurants. Today, Subway has 20,576 locations operating in 54 US states and territories. 

The exterior of a Subway quick service restaurant.

2. Starbucks

Founded in Seattle, Starbucks has become the gold standard for quick-service coffee. Offering a creative menu with plenty of room for customization, there’s a drink for everyone at their cozy coffee shops. With 15,873 locations across 52 states and territories, there’s no shortage of Starbucks locations to get your caffeine fix. 

A brick exterior of a Starbucks coffee shop in the US.

3. McDonald’s 

There’s no doubt that McDonald’s is one of the most recognizable fast food icons with their unmissable golden arches. For the past 84 years, McDonald’s has been serving up their classic selection of America’s favorites. Their 13,444 locations in 54 US states and territories mean that a good burger and fries are never too far away. 

Cars are lined up at a McDonald's drive-thru.

4. Dunkin’

Previously known as Dunkin’ Donuts, Dunkin’ has made its way into the morning rituals of Americans. Whether you’re looking for a little pick-me-up or a sweet treat, Dunkin’ has become a staple for coffee runs. With 9,370 locations in 44 US states, America indeed runs on Dunkin’. 

An outdoor Dunkin coffee shop in the US.

5. Taco Bell

Offering a flavor fiesta on a budget, Taco Bell has got your back with an abundance of Mexican-inspired favorites. Their delicious menu items, along with their famous hot sauce, will leave you craving more. For those giving into their spicy cravings, Taco Bell has 7,198 locations in 51 US states to help fulfill those guilty pleasures. 

The exterior of a Taco Bell, which is a quick service restaurant chain.

5 Most Profitable Quick-Service Restaurant Chains

Now, we’ll be exploring the top 5 most profitable QSR chains in the US based on revenue per location. 

1. Chick-fil-A

Adding a bite of Southern charm to their strategy seemed to worked well for Chick-fil-A. Known for their juicy chicken, waffle fries, and commitment to closing on Sundays, Chick-fil-A takes the top spot, making $6.7 million per location. 

People are lined up outside of a Chick-fil-A, the most profitable quick-service chain.

2. Raising Cane’s

With their focus on perfecting one particular menu item, chicken fingers, Raising Cane’s is well-known for simplicity and quality. Their hand-battered, never-frozen chicken tenders with their famous Cane’s Sauce have become an icon for late-night cravings. Simplicity is key, earning Raising Cane’s a solid $5.4 million per location. 

The exterior of a Raising Cane's, a highly profitable US chain.

3. Shake Shack

Shake Shack’s humble beginnings as a hot dog cart in New York City with a simple mission to “Stand For Something Good” has set them up for success. Elevating the fast food experience with its commitment to quality and sustainability, Shake Shack has earned its place in the third spot with $3.8 million per location. 

The exterior of the popular quick service chain, Shake Shack.

4. Whataburger

A Texas icon, Whataburger is known for its classic menu with a hint of Southern charm. Their 24/7 service and famous classics, like the Whataburger and Spicy Ketchup, make it a convenient and beloved chain. This embodiment of the Texas spirit takes the fourth spot with $3.7 million per location. 

The exterior of Whataburger, a popular US chain restaurant.


5. McDonald’s

Making its second appearance on this list, this fast food giant can’t be ignored with its famous golden arches. Not only does McDonald’s have the third-most locations in the US, but its cherished classics have also earned it the number-five spot for profitability with $3.6 million per location.

A meal from the famous quick service chain, McDonald's.

Final Thoughts: Top QSR Restaurant Chains in the US

From the comforting familiarity of golden arches to the late-night cravings for tacos, quick-service restaurant chains are here to stay. These top QSR chains are constantly redefining the on-the-go dining experience to keep up with the demand for fast, satisfying meals. At the forefront of convenience, quality, and variety, the top QSR chains in the US will remain at the heart of Americans from coast to coast. 

Looking for more restaurant industry insights for the upcoming year? The data from this article is from our 2024 State of the Industry Report. Download your free copy to learn more about current restaurant industry trends and to stay ahead of the curve.

Advertisement to download the 2024 Restaurant Industry Report

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The food and hospitality industry is entering a transformative era in 2024 — driven by consumer demand for transparency, health, environmental responsibility, and a touch of culinary innovation. Diners are more informed, adventurous, and values-driven than ever before. Whether it’s a craving for Korean-BBQ tacos, gut-friendly mocktails, or carbon-labeled menus, today’s customers are embracing trends that combine personal wellness with global consciousness.

For restaurant owners and foodservice managers, keeping pace with the latest food trends is more than a matter of creativity — it’s a necessity for profitability and long-term success. This guide explores the top food trends for 2024, from plant-based innovations to tech-forward sustainability practices, and how operators can successfully integrate them into their businesses.

Let’s dig into what’s trending, what your customers want, and how your restaurant can stay ahead.

What Are the Top Food Trends for 2024?

Here’s a snapshot of the most impactful food trends shaping menus and operations in 2024:

  • Plant-based innovations – Beyond tofu: think cultivated meats, mushroom mycelium, and chickpea-based seafood substitutes.
  • Climate-conscious menus – Locally sourced, low-waste, and forward-thinking menus aligned with environmental responsibility.
  • Functional wellness foods – Ingredients that support mood, energy, and immunity are being infused into dishes and drinks.
  • Tech-driven dining experiences – AI tools, robotics, and smart systems are elevating back-of-house efficiency and customer-facing dining.
  • Global flavor fusions – Mashups of regional cuisines (like Indian-Mexican or Korean-South American) offer novelty and richness.

Why Do Restaurant Owners Need to Pay Attention to Food Trends?

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  • Consumer demand is shifting: According to the National Restaurant Association’s 2024 Culinary Forecast, over 70% of diners say they actively seek healthier, more sustainable options when dining out.
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  • Increased brand loyalty: Restaurants that align with customer values — health, ethics, innovation — earn trust, repeat visits, and social shares.
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  • Operational agility: Trend-oriented kitchens are quicker to pivot when supply chains shift, diets evolve, or digital preferences change.
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Which Foods Are Trending This Year Across the U.S.?

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Rise of Plant-Based Food Trends

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  • Cultivated meats: Also known as lab-grown meats, these are becoming mainstream. Brands like UPSIDE Foods and GOOD Meat are breaking into U.S. markets with chicken grown from animal cells in controlled environments.
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  • Mycoproteins & legumes: Derived from fungi or pulses, protein-rich alternatives like tempeh, jackfruit, and lupin are being used creatively in tacos, BBQ ribs, and seafood analogs.
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  • Mainstream adoption: Major chains like Burger King and Chipotle continue expanding plant-forward menus, while independents offer bold meatless dishes with flavor-forward sauces, global spices, and satisfying textures.
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Healthy Food Trends for 2024

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  • Gut health focus: Probiotic-rich dishes (kimchi grilled cheese or sourdough naan wraps) and fermented sides are on the rise.
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  • Lower-sugar desserts: Sweet treats are being reimagined with monk fruit, dates, and other low-glycemic ingredients.
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  • Immunity boosters: Menus highlight ingredients like turmeric, ginger, vitamin C, and zinc through smoothies, teas, and power bowls.
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  • Clean-label commitment: Consumers are studying ingredient lists, preferring dishes with wholesome, recognizable components.
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Functional Foods and Beverages

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  • Nootropic-infused drinks: Beverages powered by L-theanine or functional mushrooms cater to focus and calm.
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  • Adaptogenic add-ons: Herbs like ashwagandha, maca, and rhodiola are finding their way into smoothies, lattes, and sauces.
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  • Wellness cocktails: Mixed drinks sans alcohol — but heavy on health — promote detox and energy, flavored with botanicals and natural extracts like spirulina, matcha, and activated charcoal.
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How Are Sustainable Food Trends Shaping the Industry?

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From Menu to Sourcing: The Push Toward Sustainability

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  • Local and seasonal sourcing: Supporting nearby farms reduces emissions, ensures freshness, and appeals to community-minded consumers.
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  • Zero-waste operations: Chefs are using root-to-stem cooking, fermentation for food preservation, and creative uses for scraps in sauces or stocks.
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  • Eco-conscious packaging: Compostable containers, reusable to-go kits, and edible cutlery are disrupting traditional takeout models.
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Tech and Innovation in Sustainable Dining

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  • Carbon labeling: Climate impact scores on menus help customers make informed dining decisions, much like calorie counts.
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  • AI-driven inventory management: Tools optimize ordering patterns, reducing spoilage and overstock-related waste.
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  • Vertical farming & hydroponic setups: Onsite or bordered supply chains shorten the farm-to-table journey.
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What Is the Most Popular Food Trend Right Now?

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While many trends are gaining traction, one standout in 2024 is the rise of global comfort fusion — particularly dishes that marry traditional comfort food with spicy, umami-rich flavors.

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  • Korean-Mexican cuisine: Think birria bulgogi tacos or kimchi queso.
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  • Indian-South American mashups: Curried empanadas or tandoori arepas are headline grabbers.
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  • TikTok’s viral influence: Trends like \“chili crisp eggs\” or \“pickle sushi\” are being adapted on local menus, proving that social virality turns into real-world demand.
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How Social Media Is Driving Food Trend Adoption

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Role of Social Media in Accelerating Food Fads

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  • Influencer credibility: A single post from a viral chef or creator can spark national interest in a dish.
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  • Hashtag virality: Foods labeled #ButterBoard or #WaterTok evolve into week-long waitlists and menu must-haves.
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  • User-generated content: Diners love documenting quirky, beautiful, or “you’ve-never-seen-this-before” dishes to share online.
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Leveraging Food Trends for Restaurant Marketing

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  • Seasonal menus & pop-ups: Limited-time offerings based on trending foods motivate urgency and trial.
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  • Social callouts: Encourage diners to tag, post, or review your trend-forward menu items.
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  • Reels and behind-the-scenes content: Show viewers where your ingredients come from or how a niche global dish is made.
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Global and Fusion Food Trends to Watch

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  • Japanese-Peruvian (Nikkei) flavors: Featuring citrusy ceviches with umami-rich miso and soy glazes.
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  • West African influences: Dishes using jollof rice, egusi stew, or fonio grain paired with plant-based elements.
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  • Filipino-American blends: Adobo-braised brisket sandwiches or ube milkshakes have mainstream momentum.
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Tips for Implementing 2024 Food Trends in Your Restaurant

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  • Test with limited-time offers (LTOs): Introduce a trending ingredient as a weekly special or seasonal dish to measure interest.
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  • Survey your customers: Use email lists or POS systems to gather input on potential additions.
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  • Train your staff: Equip them with the knowledge and enthusiasm to explain functional or sustainable items.
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  • Work with specialized suppliers: Align with local farmers, health-focused vendors, or zero-waste packaging providers for smoother execution.
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Final Thoughts: Stay Ahead of the Curve with 2024’s Food Trends

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Adapting to food trends in 2024 isn’t about chasing every new idea — it’s about identifying the trends that align with your market, values, and culinary identity. Plant-based options, sustainability, global flavors, and wellness-centric dining aren’t just appealing — they’re economically vital.

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Restaurants that act early — leveraging data, culture, and digital ecosystems — will attract today’s health-conscious, eco-aware diner and become tomorrow’s industry leaders.

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Ready to Lead the Industry with Smarter Menu Strategies?

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2024 promises bold innovations in food — and your restaurant can thrive by embracing the right trends. Whether you’re scaling functional drinks, reducing kitchen waste, or jumping on the next viral fusion dish, the right tools can help you act faster and smarter.

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Subscribe to the Push blog for expert insights on restaurant operations, emerging food trends, and next-gen hospitality technology. Stay ahead — serve success.

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Internal Links

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External Sources

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  • National Restaurant Association 2024 Culinary Forecast
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  • Technomic’s 2024 Foodservice Trends Report
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  • Mintel Functional Food Trends Analysis 2024
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